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Cookies policy

What Are Cookies?

Cookies are small pieces of data (text files) that a website, when visited by a user, asks the browser to store on the user’s device to remember their information and preferences. These cookies are sent by the web server to the user's device (usually the browser) and stored so that each time the user visits the website, the device can be recognized. Cookies are sent back to the website by the user's device each time the user visits the site.

www.lumalume.com uses cookies and similar technologies to guarantee the proper functioning of the website, to improve security, and to enhance your browsing experience. Tracking tools may include active identifiers (such as cookies) or passive identifiers (such as pixel tags, beacons, and scripts).

This Cookie Policy should be read in combination with our Privacy Policy to understand how we handle your personal data, including data collected through cookies.

First-Party and Third-Party Cookies

Cookies can be installed not just by the operator of this website (first-party cookies) but also by different websites and service providers that install them through the initial website (third-party cookies). For example, we may use third-party services for analytics, advertising, or social media integrations (e.g., embedded videos, share buttons).

What Cookies Does This Website Use?

1. Strictly Necessary Cookies
These cookies are essential for the operation of the website and cannot be disabled in our systems. They are usually set only in response to actions you take, such as setting privacy preferences, logging in, or filling out forms. These cookies do not store any personally identifiable information.

2. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your login details or preferences. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

3. Performance / Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
We use:

  • Google Analytics 4 (GA4): To measure website traffic, user interactions, and conversion data.
  • Microsoft Clarity: To capture session replays, heatmaps, and scroll depth to improve user experience.
  • Meta Pixel: To track website interactions and measure ad performance across Meta platforms (Facebook/Instagram).

4. Targeting / Advertising Cookies
These cookies may be set through our website by advertising partners and are used to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and internet device. If you disable these cookies, you may still see ads, but they will be less relevant to you.

Legal Basis of Processing

  • Strictly Necessary Cookies: Processed under the basis of fulfilling a contract (to deliver a requested service, such as website access or transactions).
  • Performance, Functional, and Targeting Cookies: Processed only with your explicit consent, as required under the Digital Personal Data Protection Act, 2023 (DPDPA).

Policy and Consent Banner

When you first visit the website, you will see a cookie banner that allows you to:

  • Accept All Cookies — grant consent for all categories of cookies.
  • Reject Non-Essential Cookies — allow only strictly necessary cookies.
  • Manage Preferences — select which categories of cookies to allow.

Your preferences will be stored in a technical cookie so that the banner does not reappear unless your settings change, cookies are cleared, or your consent expires.

How to Manage or Disable Cookies

You can reject or modify your cookie preferences at any time via the You Privacy Choices link in the website footer.
You may also disable cookies from your browser settings, but this may impact website functionality and your overall experience.

Recipients of Cookie Data

Data collected through cookies may be processed by:

  • Authorized Employees: of LUMALUME who have been trained to handle data securely.
  • Trusted Service Providers: such as hosting partners, analytics providers (Google, Microsoft), and advertising networks (Meta, Google Ads) who act as data processors under contract.
  • Regulators or Public Authorities: when legally required.

Your Rights

You have the right to:

  • Request access to your data collected via cookies.
  • Request deletion or correction of cookie data (where applicable).
  • Withdraw consent for non-essential cookies at any time.
  • Lodge a complaint with the Data Protection Board of India if you believe your rights under DPDPA are violated.

To exercise these rights, email us at contact@lumalume.com.

How to Contact Us

​For any questions regarding this Cookie Policy or your privacy rights, please contact us:

By E-mail: contact@lumalume.com (for privacy, data, or consent-related requests)

Phone: 022 4939 6666

By Regular Mail:
Newmarkable Jewelry Venture LLP,
Plot no. C-01 TO C-04,
Gujarat Hira Bourse,
Hajira Road, Ichchhapor,
Surat, Gujarat - 394510

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