Privacy Policy

Information We Collect

We collect Personal Information directly from you, automatically when you use our Website, and from third parties. The types of data we may collect include:

• Contact Information: Name, email address, phone number, billing address, shipping address.
• Account Credentials: Username, password, and security information.
• Payment Information: Card details, UPI IDs, bank details (securely processed via PCI-DSS compliant gateways).
• Transactional Data: Order history, returns, exchanges, invoices.
• Client Care Data: Repair requests, warranty claims, and customer service communications.
• User-Generated Content: Photographs, reviews, ratings, and comments you submit.
• Demographic Information: Age, gender, occupation, location, interests.
• Browsing Data: Pages visited, links clicked, time spent, IP address, device type, operating system, browser type.
• Geolocation Data: Approximate or precise location, where permission is granted.
• Technical Data: Cookies, session data, device identifiers, and analytics data (see Cookie Policy).
• Career Data: Resumes, job application details, and employment information (if applying for a role).
• Social Media Data: Data collected when you engage with our brand handles or campaigns on Instagram, Facebook, Pinterest, or other platforms.

Collection Methods

We collect information:

• When you browse, shop, or interact with our Website.
• When you create an account or subscribe to our newsletter.
• During checkout and payment processing.
• When you communicate with our support team via email, chat, or phone.
• Automatically through cookies, web beacons, heatmaps, and session replay tools.
• From third parties such as payment gateways, analytics providers, and advertising networks.

Use of Information

Your personal data is used for the following purposes:

• To process, fulfill, and deliver your orders.
• To provide customer support, including warranty and repair services.
• To verify identity and prevent fraudulent transactions.
• To operate, evaluate, and improve our Website and services.
• To send order confirmations, invoices, and service updates.
• To communicate marketing offers, promotions, and personalized recommendations (with your consent where required).
• To analyze shopping behavior and preferences to enhance user experience.
• To manage contests, campaigns, and loyalty programs.
• To comply with legal and regulatory obligations.

Disclosure of Information

We may share your Personal Information under strict confidentiality with:

• Analytics and Session Replay Tools: We use Google Analytics, Microsoft Clarity, and similar platforms to collect behavioral data (e.g., clicks, scrolls, session heatmaps) to improve website performance and marketing.
• Advertising Partners: Social media platforms (Meta, Google Ads) for interest-based and retargeted advertising.
• Operational Partners: Logistics providers, IT hosting services, fraud detection tools, payment processors, and customer support software.
• Affiliates: Entities under common ownership or control for centralized operations.
• Legal Authorities: Law enforcement or regulators when legally compelled.
• Corporate Transactions: In case of mergers, acquisitions, or business restructuring, your data may be transferred to the successor entity.

All such third parties are contractually bound to handle your data securely and process it only for the agreed purposes.

Cookies & Tracking

We use cookies, web beacons, and similar technologies to provide core website functionality and measure performance. For full details, please refer to our Cookie Policy available on our website footer.

Data Transfers

Where required, your data may be transferred outside India to jurisdictions where our affiliates, cloud service providers, or partners are located. We ensure such transfers are made under appropriate data protection safeguards, such as contractual clauses or equivalent measures.

Data Retention

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law, tax, or regulatory compliance.

Security Measures

We maintain physical, electronic, and managerial procedures to safeguard and secure your data. These include encryption (SSL), access control, firewalls, and regular security audits. While we take reasonable precautions, no transmission over the Internet is 100% secure.

Your Rights

Under Indian law, you have the right to:

• Confirm whether we process your data.
• Access, correct, or update your Personal Information.
• Request deletion, subject to legal and business requirements.
• Withdraw consent for data processing (for non-essential activities).
• Nominate a representative to exercise your rights under DPDPA.

Requests can be made via the Contact Us or Grievance Officer section below.

Children’s Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect data from children.

Business Transfers

If our business undergoes restructuring, merger, or acquisition, your data may be transferred as a business asset. You will be notified prior to such transfer if legally required.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or business changes. The updated version will carry a revised “Last Updated” date and will be effective as soon as it is published on our Website.

Contact Us

For any questions, requests, or concerns about this Policy, please contact us:

Email: contact@lumalume.com

Phone: 022 4939 6666

Mailing Address:
Newmarkable Jewelry Venture LLP,
Plot no. C-01 TO C-04,
Gujarat Hira Bourse,
Hajira Road, Ichchhapor,
Surat, Gujarat - 394510

Grievance Officer

As per the Information Technology Act, 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Email: contact@lumalume.com

Phone: 022 4939 6666

Working Hours: Monday to Friday, 10:00 AM – 6:00 PM IST