Privacy Policy

Information We Obtain

We collect personal information about you through various Channels as described above. The types of personal information we collect include:

• Contact information (such as name, postal address, email address, and mobile or other telephone number).
• Username and password.
• Payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address).
• Client care information (such as client service inquiries, comments, and repair history).
• Photographs, comments and other content you provide.
• Information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences.
• Information you submit in connection with a career opportunity at Jewelever, such as contact details, information in your resume (including work history, education and language skills) and details about your current employment.
• Purchase and transaction information.
• Contact information you provide about friends or other people you would like us to contact.
• Location data (such as data derived from your IP address, country and/or zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate.
• Information you provide to us through the automated virtual assistant and live chat features on our Online Channels.
• We collect information about your device and browsing activity on our website and other online channels, including pages viewed, links clicked, and usage patterns. This data is gathered through cookies, web beacons, and similar technologies (see our Cookie Policy).
• Information we may obtain from our third-party service providers.
• Other personal information we obtain through our Channels.

GDPR & CPRA Compliance: In some cases, we may collect information that is considered “Special Categories of Data” under GDPR (such as demographic information you provide voluntarily) or “Sensitive Personal Information” under CPRA (such as login details, precise geolocation, and payment data). This information is only processed for limited business purposes (e.g., fulfilling transactions, preventing fraud, or compliance with law) or with your consent.

Collection With Cookies and Other Technologies

We use cookies, web beacons (including pixels and tags), web server logs and other technologies that collect certain information about you by automated means through our Online Channels, including when you visit our websites, interact with our emails, use our apps, or interact with LUMALUME-related ads, content, tools, widgets or plug-ins. You can learn more about these technologies and how to manage your preferences by visiting our Cookie Policy. We display a cookie banner that lets you accept, reject, or manage different categories of cookies through our preference center. The providers of third-party apps, tools, widgets and plug-ins on our Online Channels, such as Facebook “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, Jewelever is not responsible for these providers’ information practices. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

How Do We Use the Information We Obtain?

We use the personal information we obtain as described in this policy and rely on a number of legal bases to do so as described further below, including:

• Performance of a contract with you.
• Our legitimate business interests.
• Compliance with a legal obligation, a court order, or to exercise or defend legal claims.
• Your consent to the processing, which you can revoke at any time.

We use the information we obtain to perform a contract with you or to take steps at your request prior to entering into a contract, including to:

• Transact with you and provide various products and services to you.
• Process and fulfill orders in connection with our products and services and keep you informed about the status of your order.
• Manage career opportunities, including for recruitment purposes, employee onboarding and other Human Resources purposes.
• Provide client support (including repairs, alterations, cleaning and other services).
• Create and manage your account with LUMALUME.

We use the information we obtain on the basis of our legitimate interests, which we can describe further upon request, including to:

• Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products and client base; performing data analytics; and performing accounting, auditing and other internal functions).
• Provide customer support services through the automated virtual assistant and live chat features on our Online Channels and maintain transcripts of chat communications.
• Reduce credit risk and manage collections.
• Verify your identity.
• Send you promotional materials and other communications (including thank you notes, special occasion reminders and other communications from sales professionals with whom you’ve engaged).
• Communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research.
• Protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities.
• Comply with and enforce relevant industry standards, contractual obligations and our policies.
• Respond to your inquiries.

In addition, we process your personal information to comply with and enforce applicable legal requirements to which we are subject and for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law.

Interest-Based Advertising

When you use our Online Channels, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) collect information about your online activities, over time and across third-party websites (such as on websites that serve our ads). We may use such information to provide you with advertising about products and services tailored to your individual interests. Through such buying networks, we can target our messaging to users through demographic, interest-based and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve advertisements, such as the pages or advertisements you view and the actions you take on the websites. This process helps us track the effectiveness of our marketing efforts.

Information We Share

We may share the categories of personal information we obtain about you (as described above) with the categories of third parties. We do not disclose personal information we collect about you, except as described in this Global Privacy Notice. We share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, provide customer support (including through online automated and live chat features), and provide web hosting, analytics, session replay, and marketing services. We may also disclose information about you (i) If we are required to do so by law or legal process; (ii) To law enforcement authorities or other government officials; and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

CPRA Compliance: We do not sell or share personal information for cross-context behavioral advertising as defined under California law. If we ever do, we will provide a clear “Do Not Sell or Share My Personal Information” link.

How Long We Retain Personal Information

To the extent permitted by applicable law, we typically retain personal information we obtain about you for as long as it is needed (i) for the purposes for which we obtained it, in accordance with the terms of this Global Privacy Notice, which generally means that we will keep your personal information for the duration of our relationship or as long as you keep your account open with us; or (ii) to take into account applicable statute of limitation periods and comply with mandatory applicable laws.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us at any time to remove your information from our mailing lists, exercise your rights or submit a request, please contact us as indicated in the How to Contact Us section of this Global Privacy Notice.

Under CPRA and Other U.S. State Laws:

• Right to know the categories and specific pieces of personal information we collect.
• Right to request deletion of personal information.
• Right to request correction of inaccurate information.
• Right to opt out of the sale or sharing of personal information.
• Right to limit the use of sensitive personal information.
• Right to non-discrimination for exercising privacy rights.

Under GDPR/UK GDPR:

• Right to access personal data.
• Right to rectification.
• Right to erasure (“right to be forgotten”).
• Right to restrict or object to processing.
• Right to data portability.
• Right to withdraw consent at any time.
• Right to lodge a complaint with your local data protection authority.

If we are unable to fulfill your privacy request due to legal or business reasons, we will explain why and give you the option to appeal by contacting us through the same methods. To exercise your rights, email us at contact@lumalume.com.

Data Transfers

We transfer the personal information we collect about you to the United States and countries outside of the country in which the information originally was collected, including the jurisdictions in which our affiliates and service providers operate. Those countries may not have the same data protection laws as the country in which you initially provided the information.

GDPR Compliance: When transferring data outside the EEA or UK, we rely on mechanisms such as European Commission adequacy decisions or Standard Contractual Clauses (SCCs).

Data Breach Notification

In the event of a data security incident affecting your personal information, we will notify you and relevant supervisory authorities as required under GDPR, CPRA, and other applicable laws.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Children’s Personal Information

Our Online Channels are designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of 13 (or 16 where EU/UK law applies). If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records.

SMS Transactional Notifications

You may opt in to receive updates about your order (i.e., shipped, out for delivery, etc.) via SMS. You may opt out at any time by replying "STOP.” After replying "STOP," you will receive a confirmation message, and no further SMS updates will be sent. Message and data rates may apply. For help, reply "HELP" or call +1 8332005777

Financial Incentives

If we offer discounts, loyalty programs, or other benefits in exchange for personal information, we will provide you with clear program terms at the time of enrollment. You may opt out of such programs at any time.

Links to Non-LUMALUME Sites and Services

For your convenience and information, our Online Channels may provide links to non-LUMALUME sites, apps and services that may be operated by companies not affiliated with Jewelever. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-LUMALUME sites, apps or services.

Updates to Our Global Privacy Notice

This Global Privacy Notice (including any addenda) may be updated periodically to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice on our website indicating at the top of the Notice when it was most recently updated. You can always find the latest version on this page.

How to Contact Us

Should any comments or questions arise concerning the Terms please contact LUMALUME:

By E-mail: contact@lumalume.com

By Regular Mail:
Jewelever Inc.
22 W 48ST STE 1101
New York NY 10036-0415

Privacy Policy last updated on September 11, 2025.